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Creating a Website Attribution Pixel

Self-Serve Pixel Creation Overview

Navigate to the Pixel Configuration Section

  • From your JamLoop Self-Serve Dashboard, click on Settings in the left-side menu.
  • Then click on Pixel Config.

Note for Agencies:
If you're managing multiple clients, you must first select the appropriate advertiser from the dropdown menu in order to create a pixel under the correct account.

Set Your Attribution Rules

Once on the Pixel Config page, you will define how attribution is calculated for conversions.

Choose Attribution Window

  • This defines how many days after a user is exposed to an ad that their actions (e.g., purchase, signup) can be attributed to the campaign.
  • You can select a look back window from 1 to 30 days.
    • Shorter windows (1–7 days) are ideal for lower-funnel actions.
    • Longer windows (14–30 days) are better for high-consideration purchases.

Select Attribution Methodology

  • Last-Touch Attribution (Default):
    Credits the last ad interaction the user had before converting. Best for identifying which final tactic sealed the conversion.
  • Multi-Touch Attribution:
    Distributes credit across multiple touch points, giving visibility into how all media channels worked together. Ideal for upper and mid-funnel campaign insights.

You can change these attribution settings for each pixel you create.

 

Create the Pixel

Click the “Add New Pixel” button to open the creation modal.

Fill out the pixel form:

  • Pixel Name: A label for your tracking reference (e.g., "Main Site Checkout Pixel")
  • Pixel Type: Choose from standard page view tracking, event-based tracking (e.g., add-to-cart), or custom conversion events.
  • Tracking Flag: Optional identifier if you’re triggering multiple pixels across different sites or user flows.
  • Special Measurement Options:
    • Visitors: Track total visits or unique user sessions.
    • Revenue Tracking: Enables passing revenue values (recommended for ecommerce).
    • Product-Level Tracking: Allows for tagging product IDs, SKUs, or categories to analyze by item type.

Click Save to finalize the pixel setup.

 

4. View and Access Your Pixel Script

  • Once saved, your pixel will now appear in the Pixel List View.
  • To retrieve the pixel script:
    • Click the Pixel Name in the list
    • The JavaScript code snippet will appear directly below the name
    • Copy and paste this script into the <head> or <body> section of your website, depending on what event you're tracking

You can revisit the Pixel Config page at any time to modify your pixel’s settings or deactivate it.

 

Testing & QA Tips

  • Use browser tools (e.g., Chrome DevTools) or a pixel helper extension to confirm your pixel is firing correctly.
  • Trigger conversion events manually to verify attribution is being captured.
  • Make sure pixels are not firing redundantly on every page if only specific pages/events need to be tracked.

 

Need Help?

If you have questions or need assistance setting up or validating your pixel, please contact Support@JamLoop.com. Our team is happy to help with implementation, QA, and best practices.