When planning campaigns on premium Connected TV publishers like Hulu, Disney+, Paramount+, Peacock, Discovery+ and HBO Max, it’s important to understand their unique requirements and timelines. These publishers have additional approval processes to ensure brand suitability and creative compliance. Below is a detailed overview of what you need to know before launching your campaign on these high-profile platforms.
Hulu & Disney+
Requirements:
Advertiser validation and safe listing are required by Hulu & Disney+ prior to launch.
Supported ad durations: 15, 30, and 60 seconds.
Note: :30 spots are strongly encouraged for optimal placement.
Approval timeframe: Please allow 4–5 business days prior to your campaign start date.
Creative Specifications:
Creative Ad Policy:
Common Rejection Reasons:
Paramount+
Requirements:
We will need to conduct impression forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
Supported ad durations: 15 or 30 seconds.
Note: It’s recommended to run only one creative per flight to ensure approval and delivery.
Approval timeframe: Please allow 4–5 business days before launch.
Creative Specifications:
Creative Ad Policy:
Peacock
Requirements:
We will need to conduct impression forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
Supported ad durations: 15 or 30 seconds.
Note: It’s advised to run a single creative per flight for best results.
Approval timeframe: Please allow 4–5 business days ahead of your campaign start.
Creative Specifications:
Creative Ad Policy:
Discovery + & HBO Max:
Requires forecast to determine deliverability in given Geo (we will do this for you after you submit your campaign):
Need Advertiser Name
URL /Landing Page
Creative asset
:30 ads are supported and encouraged to only run 1 spot per flight.
Please allocate 4-5 days for the approval process before your campaign can start
Specs:
contact [email protected]
Creative Ad Policy:
Common rejections:
Repetitive, fast-lighting or flashing animations are not allowed
Pixelated or unclear images are rejected
References to WBD and its trademarks are prohibited without prior consent
Pro Tips for Fast Approvals
Before submitting creative for approval, confirm that it meets all required ad specifications and policy guidelines. Please note that publisher requirements may vary, including restrictions around certain product categories, messaging, and content they are willing to air.
Submit all required assets at least 5 business days in advance.
Use standard durations (:15 or :30) whenever possible.
Avoid last-minute changes after submission to prevent delays.
If you have any questions about these requirements or need help submitting your creative for review, please email [email protected] or submit a ticket through the Help Center.