The Inventory section is where you choose the publishers and channels your campaign will run on. Inventory selection happens in two steps, giving you both simplicity and control.
Step 1: Select an Inventory Package
Start by choosing one of eight inventory packages.
Each package:
Includes a predefined mix of publishers and channels
Has its own CPM, based on the quality and composition of the inventory
Selecting a package establishes the base inventory for your campaign.
Step 2: Refine with Include / Exclude
Once a package is selected, it loads into the Include / Exclude component.
Here you can:
View all publishers and channels included in the selected package
Exclude specific publishers or channels you don’t want to run on
Fine-tune your inventory mix without starting from scratch
You can only exclude inventory at this stage; included inventory is inherited from the selected package.
Deliverability Score
As you refine your inventory, the Deliverability Score on the right side of the platform updates in real time.
This score indicates:
Whether your inventory selection supports efficient delivery
If your exclusions are narrowing the available supply too much
If the Deliverability Score drops, consider loosening exclusions or selecting a broader package to improve reach.