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Glossary: Metrics & Dimensions

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JamLoop Metrics

JamLoop metrics are available in Reporting & Dashboard.

Metrics are broken out into three different categories:

  1. Delivery Metrics

  2. Attributed Metrics

  3. KPI Metrics

Delivery Metrics

  1. Impressions: The number of times an ad was shown to viewers.

  2. Spend: The total media cost associated with delivered impressions in the selected view (aggregated across all impressions)

  3. Reach: The total number of unique households exposed to an ad.

  4. Frequency: The average number of times a unique household was exposed to an ad. Formula: Total Impressions / Unique Reach.

  5. Completes: total number of video impressions that played to completion.

  6. VCR (Video Completion Rate): The percentage of video impressions that were watched to completion. Formula: (Completed Views / Video Starts) x 100.

  7. CPM (Cost Per Thousand Impressions): The cost to deliver 1,000 ad impressions. Formula: (Total Spend / Total Impressions) x 1,000.

    1. *Note in some areas users may find eCPM (Effective CPM), implying that multiple inventory packages with different CPMs are in view of a particular report

  8. Clicks: Total number of ad clicks, as reported by the Ad Server.

    1. Note, this metric is different than click-through conversions, which are measured by the web pixel and referrer/session logic

  9. % Mix: A proportional metric that shows how much of the total value is contributed by each row in a table, based on the current grouping

    1. Formula: %Mix = (row impressions / total impressions) x 1000

Attributed Metrics

  1. Custom Event (Customer-Defined Metric): A customer-configured web event tracked for attribution using the JamLoop web pixel. Event names are defined by the customer. Common examples include:

    1. Visit

    2. Sign-Up / Registration

    3. Purchase

    4. Add-To-Cart

    5. Form Fill

    6. Product View

    7. Request a Quote

  2. Response: deduplicated count of attributed web, counted once per web session. A session is defined as a 30-minute window by the same device.

    1. Example: if a user triggers the same event multiple times during a single session it counts as 1 Response for that session.

  3. Click-Through Conversion: Total number of web sessions that landed on the site from an ad, as identified via referrer / click tracking of the JamLoop web pixel

    1. Note: This is different from Clicks (ad server-reported), and is measured using site session attribution

  4. Revenue: Total revenue value attributed to conversions when a tracked event (typically a purchase) is configured to pass a numeric value via the Revenue custom-value parameter in the JamLoop web pixel. This value is aggregated across all attributed events that include the revenue parameter.

    1. Recommendation: Use the Revenue parameter on one primary event per funnel (e.g., Purchase only), to avoid double counting (e.g., revenue on both Add-To-Cart and Purchase)

KPI Metrics

  1. Response Rate: The proportion of households that responded to an ad by visiting the website after being exposed to an ad(s).

    1. Note that Response is a unique/deduplicated event based on your other web events (see above).

    2. Formula: Response Rate = Response / Reach

  2. Cost Per Response: The cost to generate one attributed Response. This shows how efficiently spend is driving the outcome

    1. Formula: Cost Per Response = Spend / Response

  3. Conversion Rate: JamLoop automatically produces a Conversion Rate for each web event created.

    1. Formula: Conversion Rate = Conversion / Impressions

  4. Cost-Per-Conversion: JamLoop automatically produces a Cost Per Conversion for each web event created.

    1. Formula: Cost Per Conversion = Spend / Conversion

  5. ROAS: Return on Ad Spend is automatically produced when one (or more) of your conversion events includes the revenue macro in the web pixel

    1. Formula: ROAS = Revenue / Ad Spend

JamLoop Dimensions

JamLoop Dimensions are available in various components throughout the platform, including charts and tables

  1. Publisher – The media publisher where ads were delivered

  2. Campaign – The campaign associated with the delivery data

  3. Line Item – The specific line item within a campaign

  4. Weekday – The day of the week ads were delivered

  5. Daypart – The time of day ads were served

  6. Screen – The device type where ads appeared (TV, mobile, desktop, etc.)

  7. DMA – The designated market area where ads were delivered

  8. Zip – The ZIP code where ad delivery occurred

  9. Product – The ad product type (CTV, OLV, Display)

  10. Date – The calendar date of ad delivery

  11. Creative – The creative asset shown to users

  12. Publisher Type – The type of publisher delivering the ad (Cable, SVOD, OEM, Streaming App, etc.)

  13. City – The city where ads were delivered

  14. State – The state where ads were delivered

  15. County – The county where ads were delivered

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