CTV (Connected TV): Televisions connected to the internet, enabling streaming content and targeted advertising.
DSP (Demand-Side Platform): A technology platform that allows advertisers to buy ad inventory programmatically.
OTT (Over-The-Top): Video content delivery over the internet, bypassing traditional cable or satellite TV providers.
FEP (Full Episode Player): Long-form video inventory (20+ minutes) typically found on streaming apps.
OLV (Online Video): Short-form video ads (3-5 minutes), such as clips on websites or social platforms.
VAST (Video Ad Serving Template): Standardized format for video ad tags that ensures consistent delivery.
Programmatic Advertising: The automated process of buying and selling ad inventory in real-time auctions.
First-Party Data: Information collected directly from a company’s customers or audience.
Geo-Targeting: Delivering ads to users based on their geographic location.
DSI (Data Segment Interface): The Jamloop portal feature where advertisers can build, manage, and deploy audience segments.
Dayparting: Dividing the day into specific time periods to deliver ads when the target audience is most active.
Third-Party Ad Tag: A piece of code used to serve an ad from a third-party server, ensuring seamless delivery and tracking.
Attribution: The process of identifying which actions (e.g., clicks, views) led to a conversion.
Cross-Device Tracking: The ability to track user behavior and ad exposure across multiple devices (e.g., CTV, mobile, desktop)
For additional assistance, please email Support@ Jamloop.com or use the Help Center for user guides and tutorials.