Skip to main content

Creative Flight Dates

Our Creative Flight Dates feature gives you more control over when each creative runs within a line. Instead of running all creatives for the full line duration, you can sequence creatives across specific flight dates.

Customize When Each Creative Runs

By default, each creative will run for the full line duration — but this is where Creative Flight Dates comes in. You can adjust the dates for each creative to control when each goes live.

Example:

  • Creative A runs: April 1st–15th

  • Creative B runs: April 16th–30th

  • Creative C runs: April 1st–30th

This is perfect for:

  • Rotating messaging mid-campaign

  • Testing different creatives over time

  • Promoting date-specific events or products

Make Sure There Are No Gaps

All the days in your line must be covered by at least one creative. If there’s a gap, the platform will flag it and prevent you from moving forward until it’s fixed.

Quick tip:

If one creative ends on the 15th, the next should start on the 16th.

Review Your Setup

  • Hover over the timeline to double-check your dates

  • Make sure everything flows seamlessly from start to finish

If you’re working with many creatives (8+), the individual flight date timelines will disappear and only the date range selectors will remain; however; you can still manage everything in the table view.

Did this answer your question?