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Spend Adjustments (Agency)

Mark up spend in reporting to show your advertiser commission-included spend

Agency administrators can configure a commission percentage for each advertiser. This adjusts how spend is presented in reporting without affecting campaign pricing, billing, or media delivery.

How it Works

  1. Navigate to your advertiser and select Adjust Spend Settings.

  2. Enter the desired Commission Percentage.

  3. Review the calculated Advertiser-Facing Spend and save your changes.

For example:

  • Agency Media Spend: $850

  • Commission Percentage: 15%

  • Advertiser-Facing Spend: $1,000

What Changes

The configured commission percentage is applied to reporting for that advertiser. This includes:

  • Spend

  • CPM

  • Cost-per-Result metrics (such as Cost per Lead or Cost per Visit)

These values are presented as your advertiser would expect to see them.

What Doesn't Change

Spend Adjustments are reporting-only.

They do not affect:

  • Campaign budgets or pricing entered during campaign setup.

  • The amount your agency is billed by JamLoop.

  • Campaign delivery or optimization.

The campaign builder will always display the underlying media spend: the amount your agency pays Jamloop. The commission percentage is only reflected in advertiser-facing reporting.

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