Once your lines are built, you're ready to launch. This article also covers adding first-party audiences and tracking your campaigns after launch.
Review the campaign
The campaign page shows your campaign as a whole: every line, the total budget, booked impressions and the average CPM. The campaign stays in draft until you launch it.
Launch
Make sure creative has been added to each line.
Click Launch Campaign.
If there's no payment method on file yet, you'll be asked to set one up first. See Billing & Invoicing for how and when charges happen.
After launch, the campaign moves from Created to Pending, and then it's ready to go live.
Add first-party audiences with the Clean Room
If you have first-party data, go to Settings > Clean Room to securely upload audience lists or offline sales data.
Download a template and fill in as much as you can.
Upload your file and choose the advertiser it belongs to.
Your lists appear below. Each shows as Uploaded, then changes to Ready once it can be used.
To use a list, open your line, go to the Audience step, click Select Audience, pick your first-party list, then select and continue.
Track your campaigns
All your campaigns live in the Campaigns tab, with statuses such as Draft, Created, Ready, Pending and Live. Use the filters to narrow the list by advertiser or status.
Once a campaign is live, its results flow into your dashboard.