CTV Terms and Definitions

1. CTV (Connected TV): Televisions connected to the internet, enabling streaming content and targeted advertising.
2. DSP (Demand-Side Platform):  A technology platform that allows advertisers to buy ad inventory programmatically.
3. OTT (Over-The-Top):  Video content delivery over the internet, bypassing traditional cable or satellite TV providers.
4. FEP (Full Episode Player):  Long-form video inventory (20+ minutes) typically found on streaming apps.
5. OLV (Online Video):  Short-form video ads (3-5 minutes), such as clips on websites or social platforms.
6. VAST (Video Ad Serving Template):  Standardized format for video ad tags that ensures consistent delivery.
7. Programmatic Advertising:  The automated process of buying and selling ad inventory in real-time auctions.
8. First-Party Data:  Information collected directly from a company’s customers or audience.
9. Geo-Targeting:  Delivering ads to users based on their geographic location.
10. DSI (Data Segment Interface):  The JamLoop portal feature where advertisers can build, manage, and deploy audience segments.
    
11. Dayparting:  Dividing the day into specific time periods to deliver ads when the target audience is most active.
12. Third-Party Ad Tag:  A piece of code used to serve an ad from a third-party server, ensuring seamless delivery and tracking.
13. Attribution:  The process of identifying which actions (e.g., clicks, views) led to a conversion.
14. Cross-Device Tracking:  The ability to track user behavior and ad exposure across multiple devices (e.g., CTV, mobile, desktop)

For additional assistance, please email Support@ JamLoop.com or use the Help Center for user guides and tutorials.