Specialty Publisher Requirements & Approval Timelines
Publishers Hulu, Disney+, Paramount+, Peacock, Discovery+ and HBO Max requirements.
When planning campaigns on premium Connected TV publishers like Hulu, Disney+, Paramount+, Peacock, Discovery+ and HBO Max, it’s important to understand their unique requirements and timelines. These publishers have additional approval processes to ensure brand suitability and creative compliance. Below is a detailed overview of what you need to know before launching your campaign on these high-profile platforms.
Hulu & Disney+
Requirements:
- Advertiser validation and safe listing are required by Hulu & Disney+ prior to launch.
- Supported ad durations: 15, 30, and 60 seconds.
- Note: :30 spots are strongly encouraged for optimal placement.
- Approval timeframe: Please allow 4–5 business days prior to your campaign start date.
Creative Specifications:
Common Rejection Reasons:
Paramount+
Requirements:
- We will need to conduct impression Forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
- Supported ad durations: 15 or 30 seconds.
- Note: It’s recommended to run only one creative per flight to ensure approval and delivery.
- Approval timeframe: Please allow 4–5 business days before launch.
Creative Specifications:
Peacock
Requirements:
- We will need to conduct impression Forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
- Supported ad durations: 15 or 30 seconds.
- Note: It’s advised to run a single creative per flight for best results.
- Approval timeframe: Please allow 4–5 business days ahead of your campaign start.
Creative Specifications:
Discovery + & HBO Max:
- Requires Forecast to determine deliverability in given Geo:
- Need Advertiser Name
- URL /Landing Page
- Creative asset
- :30 ads are supported and encouraged to only run 1 spot per flight.
- Please allocate 4-5 days for the approval process before your campaign can start
- Specs:
- Common rejections:
- Repetitive, fast-lighting or flashing animations are not allowed
- Pixelated or unclear images are rejected
- References to WBD and its trademarks are prohibited without prior consent
Pro Tips for Fast Approvals
- Ensure your creative meets all spec requirements before submitting for approval.
- Submit all required assets at least 5 business days in advance.
- Use standard durations (:15 or :30) whenever possible.
- Avoid last-minute changes after submission to prevent delays.
If you have any questions about these requirements or need help submitting your creative for review, please email support@JamLoop.com or submit a ticket through the Help Center.