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Specialty Publisher Requirements & Approval Timelines

Publishers Hulu, Disney+, Paramount+, and Peacock requirements.

When planning campaigns on premium Connected TV publishers like Hulu, Disney+, Paramount+, and Peacock, it’s important to understand their unique requirements and timelines. These publishers have additional approval processes to ensure brand suitability and creative compliance. Below is a detailed overview of what you need to know before launching your campaign on these high-profile platforms.

Hulu & Disney+

Requirements:

  • Advertiser validation and safe listing are required by Hulu & Disney+ prior to launch.
  • Supported ad durations: 15, 30, and 60 seconds.
    • Note: :30 spots are strongly encouraged for optimal placement.
  • Approval timeframe: Please allow 4–5 business days prior to your campaign start date.

Creative Specifications:

Common Rejection Reasons:

Paramount+

Requirements:

  • We will need to conduct impression Forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
  • Supported ad durations: 15 or 30 seconds.
    • Note: It’s recommended to run only one creative per flight to ensure approval and delivery.
  • Approval timeframe: Please allow 4–5 business days before launch.

Creative Specifications:

 

Peacock

Requirements:

  • We will need to conduct impression Forecasting to determine deliverability by geography. We will do this for you after you submit your campaign.
  • Supported ad durations: 15 or 30 seconds.
    • Note: It’s advised to run a single creative per flight for best results.
  • Approval timeframe: Please allow 4–5 business days ahead of your campaign start.

Creative Specifications:

 

Pro Tips for Fast Approvals

  • Ensure your creative meets all spec requirements before submitting for approval.
  • Submit all required assets at least 5 business days in advance.
  • Use standard durations (:15 or :30) whenever possible.
  • Avoid last-minute changes after submission to prevent delays.

If you have any questions about these requirements or need help submitting your creative for review, please email support@JamLoop.com or submit a ticket through the Help Center.